What is retrovation

The concept of Retrovation (also known as Retro-Innovation) refers to an innovation that intentionally draws on historical knowledge by reviving past practices, ideas, products, or technologies. Unlike simple reuse, Retrovation requires a clear innovation, using the past not just as inspiration but as a foundational element in creating novel solutions.


Our project – PAST4FUT

In a world where the future is deeply connected to the sustainable management of resources, Retrovation offers a pathway to innovate by revisiting and integrating environmentally friendly, socially responsible practices from the past, enhanced by modern technologies and knowledge. This approach allows us to create sustainable and resilient futures by harmonizing historical wisdom with contemporary needs.

 The potential of Retrovation is extensive: it encourages efficient resource use, reduces waste, adapts to modern requirements, promotes place-based solutions, strengthens resilience, and supports circular economy principles. Additionally, Retrovation fosters interdisciplinary collaboration, drawing on ideas and expertise from diverse fields to generate novel solutions. By intentionally blending past knowledge with present capabilities, Retrovation promotes innovative synthesis, enhances problem-solving, and increases adaptability.

An important contribution of this project is the application of the Retrovation framework to study how organizations can respond to urgent global challenges such as climate change, biodiversity loss, and human health. This approach emphasizes not only the revival of past practices but their intentional recontextualization to address today’s most pressing issues, creating integrative and sustainable solutions.

This project is supported by the University of Padova, Deparment of Economics and Management (dSEA), under the Project SID 2023 ‘Resolving the Retrovation Paradox: Leveraging the Past for a Sustainable Future  – PAST4FUT’.

Aim of the project

Even if limited, existing literature on Retrovation highlights different perspectives. On one hand, it recognizes that Retrovation presents an original opportunity for innovators and businesses to draw upon historical knowledge to create original, impactful solutions. On the other hand, the field lacks systematic methodologies to effectively drive this process.

Most studies focus on how past practices can be revitalized by incorporating new technologies to meet current needs. However, these case studies are often narrow in scope and fail to explore the full potential of Retrovation in contributing to sustainability. They do not provide a comprehensive understanding of the role that Retrovation can play in achieving sustainable goals, often addressing only isolated issues, which leads to limited managerial implications and partial public policy recommendations.

In this context, this project aims to bridge this gap by creating a substantial database of cases that will offer a more complete understanding of the organizational drivers and environmental factors supporting the development of Retrovation opportunities. A key aspect of this research is applying the Retrovation framework to study how organizations can address critical global challenges such as climate change, biodiversity conservation, and human health.

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